Ad fraud is an issue that plagues digital advertisers/marketers every day. Fake ads that utilize bots to gain incredible amounts of impressions and build up gross amounts of money have caused even users, who recognize it, to start questioning advertising altogether.
Nicole and Jon break down BuzzFeed's report on ad fraud in this episode of Shape the Conversation.
Every day users are seeing hundreds on ads while they surf the internet, search on Google, scroll through Facebook, even playing simple games. There is no saying how many of the ads that are seen are fake or real. A BuzzFeed article, written by Craig Silverman, sheds some light on one major act of ad fraud that took millions of dollars.
In this episode of 'Shape the conversation' Nicole and Jon cover topics like:
The ad fraud "scheme"
The amount of money that these ads have taken
Big companies impacted by fraudulent ads
Concerns with children on devices today
People starting to question advertising as a whole
Tips to avoid fraudulent ads
Tips to avoid being seen as a fraudulent ad
The poor quality of traffic on mobile ads
Our biggest take away from this episode is, know where your ads are going and how to control the placement of your ads so they don't get mistaken as ad fraud.
Companies That Worked With The Apps/Sites In Some Way.
Option 1 for controlling ad placement.
Option 2 for controlling ad placement.
Reach out to us with any ideas, questions, or feedback on the podcast!
Jon Davis, CEO
Spent years as a PPC consultant and agency analyst before focusing on making software.
Nicole Mears, VP of Marketing
Nicole is a former PPC analyst, department head, and product manager. She now focuses on marketing and customer success for Shape.io.
(🎼 Thanks to Music Flow Teaching for the intro and outro music, if you are in Central Oregon you should look them up for in-home creative music lessons. 🎼)