Venturing outside of a niche can be the right decision to make. On this episode, Nicole and Jon talk about the power of having a successful niche but also lay out some scenarios where you may want to diversify your product, service or marketing. During the conversation they covered some of their own experiences and the founding stories of Twitter and Slack to outline how there can be benefits to looking outside your niche.Read More
Recommending budget increases to your digital advertising clients is nerve-racking. Learn how to turn reticent clients into top spenders and what will scare clients away.Read More
Making a big change in your career can be scary. In this episode of STC, Jon and Nicole talk about the times they decided to take a leap and the times when they decided the timing wasn't quite right. They also tackle: Is there anyway to know you are truly "ready" to make a big change?Read More
In 2013, I heard Horace Dediu describe Google's business model using the analogy of catching fish with a net at the mouth of a river.
To me, it's still the best simplification of why Google and parent company Alphabet do what they do.Read More
Few things keep digital advertisers up at night more than the looming threat of mismanaging advertising dollars. For advertisers that manage accounts with fixed budgets, managing campaigns and hitting performance targets is even harder. Budget pacing gives advertisers more control to achieve their spend and performance metrics.Read More
With the help of chatbots, companies are creating great experiences for visitors to their website. The rise of Conversation Marketing shouldn't be ignored by anyone responsible for driving results through digital channels. Jon and Nicole talk about the progression, usefulness, and future of chatbots in the digital world on this episode of 'Shape the Conversation'.Read More
The Google Advertiser Community provides a forum for digital marketers to post questions, articles, and more regarding Google’s advertising products. We share a few tips and tricks we use to uncover hotly-discussed PPC topics and question for blog posts.Read More
50% of internet searches will be spoken by 2020. It's a flashy stat but is voice search really changing marketers' strategies in today's landscape? On this episode of STC, Nicole and Jon put the spotlight on voice search.Read More
Whether you’re just getting started with Shape or are a long-time customer, it can be useful to have a process broken down step-by-step so you know exactly what steps to take. We’ve been hard at work creating checklists on common setup processes, and will be adding more in the weeks to come.Read More
Every year, Mary Meeker releases an annual report that focuses on the most popular and interesting trends being seen in the broad spectrum of the "internet". Jon and Nicole dove into the slide show and pulled out 20 slides to discuss. On this episode of Shape the Conversation, they analyze the trends displayed on those slides and ask what the data means for the future of technology and humanity.Read More
Emotions run heavy in the workplace, but managing that emotion can make all the difference. Jon and Nicole dive deep into managing emotions and the importance of doing so during times of stress on this episode.Read More
You may want to do "all the things" for your business, but there are important decisions about what to do and not to do that need to be made throughout the business development process.
Jon and Nicole talk about Shape’s own do’s and don’ts and how important it is to be okay with the decisions you make.Read More
Teams waste hours manually pulling spend reports for clients or creating invoices at the end of billing cycles that they should be spending optimizing.
Agency budgeting software can eliminate those wasted hours, allowing teams to manage more clients, improve profitability, and ultimately grow business.Read More
There are problems in every business venture, but how do you know which are “good problems” and which are “bad problems”? Jon and Nicole discuss their experiences with each and how to accurately address them on this episode of Shape the Conversation.Read More
Are you preparing to make the jump from digital marketer to department manager. Learn how four skills that you cultivate as a digital marketer can help you become a better people.Read More
Starting a business is a large enough challenge, but getting your first customer is a whole other task. Jon and Nicole explain how they succeeded in obtaining Shape's first few customers and the difficulties that faced them along the way. Featuring special guest, Dana Barbato.Read More
We've been lucky enough to get promoted to a manager role in our careers. But leading a team is hard. In this episode, we talked about what we learned from our experiences and how you can think about making the transition yourself.Read More
Create a great experience for buyers by adjusting your chatbot messaging based on the ad that got the click.Read More
In the upcoming episodes we'll be talking about our experiences building a business in Bend, Oregon, the future of digital advertising, talking to some great guests and more.Read More
Performance of infinite scroll technology depends on the context of the page it’s being used on, but in general, pagination/”Load More” buttons proved to be superior from a usability standpoint.
So what are the implications for your website? Here's one for digital advertising and one for SEO.Read More