What is PPC Management Software and what can it do to help your company stand out against your competition? On this episode of 'Shape the Conversation', Nicole and Jon dig into the world of PPC Management Software from the perspective of both builders of their own platform as well as the purchasers looking into platforms for use in a PPC agency.Read More
"Who wouldn’t want to experience a little more freedom in life? And what does that have to do with Accountability."
Michael Mack is back on this episode of Shape the Conversation. Discussing accountability and freedom in and out of the professional space.
On this episode of Shape the Conversation we invited the great, Michael Mack, into our set to tell us all about his new LinkedIn post titled, "Accountability & Freedom". Michael and Jon cover topics like:
What does it mean to be accountable
The will to wanting to make a change
How to own your own accountability
How to be happy with who you are
Goal VS Intention
Feeling “stuck” between choices you don't like
Practicing the constant smoothes you out
Don't blame others, don't blame yourself. Mistakes happen in life and being accountable means finding a solution that solves the issue and works for everyone involved. Take the things that didn't work as a learning experience, not as a failure. Keep your attention on the outcome you want to create and let go of blame.
"The primary outcomes of Accountability are improved results and an increased sense of choice and interestingly enough, freedom. Try it yourself." -Michael Mack
Reach out to us with any ideas, questions, or feedback on the podcast!
Jon Davis, CEO
Spent years as a PPC consultant and agency analyst before focusing on making software.
Nicole Mears, VP of Marketing
Nicole is a former PPC analyst, department head, and product manager. She now focuses on marketing and customer success for Shape.io.
(🎼 Thanks to Music Flow Teaching for the intro and outro music, if you are in Central Oregon you should look them up for in-home creative music lessons. 🎼)
Utilizing Shape, Mad Fish Digital has been able to reclaim 400 work hours by automating manual PPC budget management processes. Team members can view clients’ digital ad spend and performance metrics in one easy-to-scan dashboard and can push changes across multiple advertising networks all from one platform.Read More
A lot of people (326 million) hang out on Twitter. Marketers are eager to capitalize on this highly engaged audience and that’s why we’re happy to announce Shape is now fully integrated with Twitter Ads. Manage and automate your clients’ Twitter ad spends more easily with Shape.Read More
Do you want to share Shape with a coworker, but worry that they could mistakenly push changes? Now, you can add a team member in “Read Only” mode. Read Only team members can view all clients and budgets in Shape, but can only take minor actions: adding/filtering tags, leaving notes, downloading reports, enabling/disabling email alerts.Read More
Chatbots have found a promising niche in digital marketing. Increasingly, marketers have found that Chatbots are great at engaging and qualifying prospective customers by providing a more conversational lead capture process. But marketers must be aware of the limitations of chatbots or else risk creating frustrating experiences for their users. Arnav Patel details how to effectively set up your marketing chatbot to convert prospects from PPC campaigns.Read More
In many situations, PPC marketers add a lot of value by disagreeing with a client.
Don't make the mistake of living by the motto the customer is always right as a PPCer.Read More
Ad fraud is an issue that plagues digital advertisers/marketers every day. Fake ads that utilize bots to gain incredible amounts of impressions and build up gross amounts of money have caused even users, who recognize it, to start questioning advertising altogether. Nicole and Jon break down BuzzFeed's report on ad fraud in this episode of Shape the Conversation.Read More
Making a new product or service is no easy task, but it is only step one to truly getting your company off the ground. Today on 'Shape the Conversation', Nicole and Jon dive into what it takes to formulate a good PPC (Pay Per Click) strategy to get your business and product up and running.Read More
How can you figure out if there is actually a market for your idea? In this episode, Nicole and Jon discuss ways to find, describe and communicate to the people that make up your target market.Read More
When analyzing why your customers churn, do you ever step back and look at how long it’s been since you last spoke with them?
Whether you offer SaaS, services, or something else, a long stretch of silence from a customer is often an indicator that your relationship is not as strong as it could be.Read More
Google and Facebook have established themselves as the market share leaders in digital advertising world. Bing/Twitter have matured over the years and everyone is thinking about Amazon (which is growing but still only a small percentage of spend when compared to overall Google and Facebook revenue).
But what other options are there out?
In this episode, Nicole and Jon explore the pros and cons of six alternative advertising options to consider experimenting with.Read More
AutoPilot Daily calculates the ideal daily spend your campaigns will need to achieve your overall budget target. If your campaigns hit that daily threshold, campaigns will pause and won’t reactivate until the following day.Read More
If we aren't sleeping our attention is being drawn somewhere. We are consuming more advertising and content than ever. It's also harder than ever to stand out because of all the noise.
In this episode, Nicole and Jon talk through how the changes in people's attention habits have influenced marketing decisions at Shape and how that led to filming a plane doing a fly by in the Oregon desert for a recent video.Read More
We’re releasing AutoPilot modes to help you better control and pace your digital advertising spend. You choose the level of control AutoPilot has to change your campaign status using AutoPilot Pause Only, AutoPilot Pause/Enable, or AutoPilot Daily.Read More
AutoPilot Daily is one of our new AutoPilot modes. With AutoPilot Daily, your campaigns adhere to strict daily budget targets meaning you won’t be surprised by over-delivery issues. Learn how AutoPilot Daily combats advertising engines over-delivery, how to implement it, and more.Read More
Better control your digital advertising spend with AutoPilot Modes including the new Pause Only mode. With AutoPilot Pause Only mode, Shape tracks your PPC budget spend and pauses campaigns when they hit their budget target. Campaigns won’t be reactivated until you choose to activate them!Read More
Andy Raskin says he "helps CEOs align their teams around a strategic story — to power sales, marketing, fundraising, product and recruiting". Nicole and Jon have been mildly obsessed with Raskin's ideas and in this episode breakdown his 5 elements for developing a powerful strategic story of your own.Read More
In his book "Lost and Founder", Rand Fishkin chronicles his journey leading Moz.com from the early days, through raising ~$30 million from investors, to ultimately leaving the company he founded. In this episode, Nicole and Jon discuss what resonating the most for them after reading the book and their thoughts on Rand's idea of a "startup cheat code" based on our experience in the startup world.Read More
Nicole and Jon both have made their careers as advertising professionals and heard all the sarcastic jokes at dinner parties about it. But why does it feel like more than ever people distrust advertisers and marketing? Polls show that advertising professionals rank alongside lawyers as some of the least trusted professions by the general public. While our hosts are a little biased, they have some theories as to why the climate is so negative in advertising and what our industry can do to correct it.Read More