Andy Raskin says he "helps CEOs align their teams around a strategic story — to power sales, marketing, fundraising, product and recruiting". Nicole and Jon have been mildly obsessed with Raskin's ideas and in this episode breakdown his 5 elements for developing a powerful strategic story of your own.Read More
In his book "Lost and Founder", Rand Fishkin chronicles his journey leading Moz.com from the early days, through raising ~$30 million from investors, to ultimately leaving the company he founded. In this episode, Nicole and Jon discuss what resonating the most for them after reading the book and their thoughts on Rand's idea of a "startup cheat code" based on our experience in the startup world.Read More
Nicole and Jon both have made their careers as advertising professionals and heard all the sarcastic jokes at dinner parties about it. But why does it feel like more than ever people distrust advertisers and marketing? Polls show that advertising professionals rank alongside lawyers as some of the least trusted professions by the general public. While our hosts are a little biased, they have some theories as to why the climate is so negative in advertising and what our industry can do to correct it.Read More
You have a big idea you want to implement at your company but you don't have the autonomy to pull it off. You need buy-in from your boss and maybe even the next layer of management. In this episode, Nicole and Jon talk through day-to-day steps you can take to "manage up" the ranks of the corporate ladder and increase your chances of getting approval for a new idea from management when it counts.Read More
Shape Notes help you consolidate your thoughts, jot down action items, and record important events for your Google Ads, Bing Ads, Facebook Ads, and LinkedIn Ads campaigns in one place. Now you can add Notes right from the graph and pinpoint exactly when you wrote specific notes!Read More
If you have tried to raise money for an early stage startup in Oregon in the last 5 years you have probably been in a room pitching Julie Harrelson, Fund Manager at Cascade Angels.
She is an entrepreneur turned venture capitalist with a lot of great perspective on early stage companies and the changing demographics of the startup world.
In this conversation, we dive deep into why Julie and her investors are looking for much more in a pitch deck then just graphs that go up and to the right.Read More
The months leading up to and following Facebook's congressional hearings in April of 2018 have been a roller coaster for the company. The stock took a massive hit when they announced on the last earnings call that revenue growth would slow over the coming quarters. Have all the scandals and bad PR truly inhibited the future of Facebook? Or is this just another stumbling block along the way for a company that will be around for generations. Nicole and Jon dig into what moves the needle for Facebook's business: advertising. As Facebook continues to mature their advertising business and company as a whole, what ripple effect will this have on people and businesses spending time on the platform.Read More
We’re releasing two major updates to our platform: an improved AutoPilot Interface and enhanced editing capabilities (including bulk edits).Read More
In part two of the conversation, Jon interviews Micheal about how Deschutes views growth and marketing in the modern world of craft beer. Michael believes if you aren't growing your dying because of the rising costs of making beer. He talks about the biggest changes he's seen in marketing over his career, the marketing KPIs they use to measure success and the surprising way Deschutes views their 'competition'.Read More
Michael LaLonde leads one of the largest micro breweries in the nation as CEO of Deschutes Brewery in Bend, Oregon. He took over the job from founder and long time CEO Gary Fish in 2017. In part one of their conversation, Jon interviews Micheal about his journey. Michael gives a fascinating look at the inner-workings of Deschutes' operations and how they manage everything from people to what beer to brew next. He believes building a company where people aren't employees but rather 'co-workers' should be a mentality more companies adopt and Deschutes lives by.Read More
We created an extensive training document for the Shape platform. This extensive document covers our platform from top to bottom. Deep dive into every nook of the platform or jump directly to more information on a specific feature.Read More
Google (parent company Alphabet) has been one of the most valuable companies in the world for many years. Recently, they released Q2 2018 earnings. Revenues grew 26% quarter-over-quarter. That is incredible given the massive scale of their business and the fact they were fined $5B by the EU. Nicole and Jon talk about how Alphabet spends money to feed one of the most powerful business models ever created: search advertising. Can Alphabet ride the Google cash cow to sustain their position as one of the most influential companies in the world over the next 20 years?Read More
An interview with Michael Mack. As co-founder and CEO of Garden Fresh Restaurant Corp., he led an expansion from 2 to over 125 Souplantation and Sweet Tomatoes restaurants in 15 states. But Micheal's journey would see him fired from the company he founded. How he handled being fired and the years following is a fascinating study in the power of being vulnerable.Read More
Venturing outside of a niche can be the right decision to make. On this episode, Nicole and Jon talk about the power of having a successful niche but also lay out some scenarios where you may want to diversify your product, service or marketing. During the conversation they covered some of their own experiences and the founding stories of Twitter and Slack to outline how there can be benefits to looking outside your niche.Read More
Recommending budget increases to your digital advertising clients is nerve-racking. Learn how to turn reticent clients into top spenders and what will scare clients away.Read More
Making a big change in your career can be scary. In this episode of STC, Jon and Nicole talk about the times they decided to take a leap and the times when they decided the timing wasn't quite right. They also tackle: Is there anyway to know you are truly "ready" to make a big change?Read More
In 2013, I heard Horace Dediu describe Google's business model using the analogy of catching fish with a net at the mouth of a river.
To me, it's still the best simplification of why Google and parent company Alphabet do what they do.Read More
Few things keep digital advertisers up at night more than the looming threat of mismanaging advertising dollars. For advertisers that manage accounts with fixed budgets, managing campaigns and hitting performance targets is even harder. Budget pacing gives advertisers more control to achieve their spend and performance metrics.Read More
With the help of chatbots, companies are creating great experiences for visitors to their website. The rise of Conversation Marketing shouldn't be ignored by anyone responsible for driving results through digital channels. Jon and Nicole talk about the progression, usefulness, and future of chatbots in the digital world on this episode of 'Shape the Conversation'.Read More
The Google Advertiser Community provides a forum for digital marketers to post questions, articles, and more regarding Google’s advertising products. We share a few tips and tricks we use to uncover hotly-discussed PPC topics and question for blog posts.Read More