4 Reasons Your PPC Spying Tool Needs to Monitor Competitor Sales Funnels

This article was written by Jamie Smith, the VP of iSpionage and co-founder of Engine Ready.

It discusses four reasons that PPCers should using spying tools to monitor the sales funnels of their competitors. Some might find it good enough to simply keep track of conversion rates, CTR, etc., but viewing the sales funnel as a whole is important as well. The articles points out that you must analyze the user experience and conversion optimization, find opportunities and threats in the sales tunnels, avoid being blindsided by competitor promotions, and learn from larger, more experienced advertisers.