The Importance of Focus for Your PPC Strategy

This article discusses how important it is for PPC to be honed into the smaller target group that is more likely to convert into actual sales as opposed to grabbing everybody who could become a potential customer. It discusses how to narrow down your focus as well as points out that other forms of advertising are cheaper and just as effective at grabbing the larger pool as PPC. PPC campaigns should be focused on satisfying an emergency or immediate need.