What's in a Good PPC Report? - written by Melissa Mackey

This is a great article written by PPC expert Melissa Mackey on her blog Beyond the Paid.  Melissa talks about 3 main topics when it comes to reports:

  1. Numbers Should Have Context
  2. Numbers Should Align with Goals
  3. Numbers Should Point to Recommendations

When it comes to PPC advice, it doesn't get much better than what you'll read on her blog.  Melissa is a highly experienced analyst and currently serves as the Search Supervisor at Gyro.