Google has released a large update to its ranking algorithm with its new Panda update. The new update ties Panda into the core ranking algorithm, meaning that website quality signals are going to have a lot larger effect on search ranking. The update is focused on improving the search experience for Google users by sending more relevant traffic to sites. This may lead to lower amounts of traffic for some sites, but the traffic is more likely to be helped. Websites affected by the new update should focus on creating more unique, helpful pages for searchers in order to create trust between sites and searchers.