Thanks to new additions to their advertising platform, Instagram has become a great place for advertisers to post video and picture ads. Advertisements are available in more than 30 countries and Instagram has recently made it possible for video ads to be a full 30 seconds as opposed to the allotted 15 seconds for regular posts. They have also allowed landscape photos instead of square ones to make it easier to use already made advertisements on their platform. Instagram also added marquee to create mass awareness for short periods of time. Facebook has done a lot of work to turn their billion dollar purchase into a great investment.