Not Just Ads, iOS 9 Content Blockers Can Also Block Analytics

The new iOS 9 update doesn't just function as an ad blocker, but it also blocks analytics. These blockers keep analytics tags and pixels from functioning in Safari. By blocking these analytics tools, it is as if people are not visiting sites or following links and it is doing damage to advertisers' understanding of their campaigns. These content blockers could have large implications on the data that marketers try to keep track of in the long run.