ONE By AOL Adds Creative To Platform Lineup For Dynamic Ad Optimization Across Screens

The new addition of ONE by AOL allows for creatives to collect data to automatically determine what assets should be shown to which audience across which format. This new addition is AOL's way of re-releasing their improved Pictela platform and retiring that name. Data automation is a way for them to simplify digital marketing and dynamic advertisements. ONE is an open platform which means users can redistribute creative tags created in it across other ad platforms.