Facebook Allowing Animated GIFs in Ads & Boosted Posts Test

Facebook is now allowing advertisers to put GIFs in their posts. These have been becoming more and more popular on sites like Twitter and Tumblr and companies such as Denny's have been taking advantage of their popularity. Facebook has said that if advertisers like it enough to pay for it and users aren't annoyed by it, they will continue with the push to allow these GIFs.