The Next Big Phase of Google Search Is Coming In February

Google has given a little more information about their push for AMP pages to become part of Google's search results. They have announced that they could have these changes pushed out as early as late February, though no actual date has been established yet. Twitter, LinkedIn, Pinterest, and other major sites are making progress to get their AMP HTML pages integrated. With these pages coming soon, there is an immediate push for ads to load quicker in order to work well with the lightweight pages.