Retailers Can Now Sell Paid Search In Their Apps With Point Inside StoreBoost

Point Inside has created a new tool that allows retailers to set up auto-complete and suggested searches inside their retail app (i.e. Target, Best Buy, etc.). Their StoreMode platform now has a new feature called StoreBoost that makes this possible. The interesting thing about the new feature is that it can now allow retailers to sell paid search inside their apps to businesses that sell goods through their platform. It can also be customized for each individual store's inventory and products, which essentially creates digital merchandising inside the apps of retailers.