Google Display Network Gets Viewability Boost

Google has finished upgrading the GDN so that advertisers are not being charged for impressions unless they are actually viewed by the consumers. These new Viewable CPM (Cost Per Impressions) campaigns are set up so that impressions don't count unless the ads are visible on the page for at least one second for display ads and two seconds of video ads. They have also added a new viewable frequency cap to help limit the amount of times a user sees the same ad in a day.