Google Releases New Tools In Time For the Holiday Season

With the growth of mobile, Google decided to release some new tools for the holiday season due to the fact that every day is a shopping day with how easy it is. Products can now be grouped into 'product groups' to analyze the metrics of a product category as a whole. This leads to another feature that allows users to adjust bids of an entire product group. Another focus they have added tools for is a mobile bid simulator to show how adjustments to bids could affect impressions, clicks, etc. They also have a new columns tool to view individual product group and brand performance to set bids accordingly. These tools should make it easier and more timely to make adjustments to product ads.