AdWords now allows users to use location to auto-tailor ads and give information on inventory, shipping times, promos, etc. By adding location-specific information into the ad customizer spreadsheets, advertisers can have dynamic ads and promotions at the regional or even store level. This means that adds can vary depending on the place in which they are searched. For instance, if someone searched 'shower curtains', your store's ad could pop up with the general information about them. Making the search 'shower curtains Portland' could cause extra promotions that your stores may be having in Portland automatically added to the ad.