Communication Advice for PPC analysts based on my experiences and the words of Gandhi
Written by Jon Davis
Art by Jennie MacPherson
Chapter 1: Silence is Not Golden in PPC.
Chapter 2: Be Transparent Even When It Feels Risky
Chapter 3: Mistakes Can Lead To Trust
Chapter 4: You are the Authority
Chapter 5: PPC is a Service Industry
Chapter 6: How to Start Every Client Call
Chapter 7: Saving a Client Call Gone Wrong
Chapter 8: Data Bombs as a Last Resort
Chapter 9: Two Magic Metrics
Chapter 10: A Vendetta Against Benchmarks
Chapter 11: Show Lines Not Dots
