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Communication Advice for PPC analysts based on my experiences and the words of Gandhi

Written by Jon Davis

Art by Jennie MacPherson

 

Chapter 1:  Silence is Not Golden in PPC.

Chapter 2:  Be Transparent Even When It Feels Risky

Chapter 3:  Mistakes Can Lead To Trust

Chapter 4:  You are the Authority

Chapter 5:  PPC is a Service Industry

Chapter 6:  How to Start Every Client Call

Chapter 7:  Saving a Client Call Gone Wrong

Chapter 8:  Data Bombs as a Last Resort

Chapter 9:  Two Magic Metrics

Chapter 10:  A Vendetta Against Benchmarks

Chapter 11:  Show Lines Not Dots