Utilizing Shape, Mad Fish Digital has been able to reclaim 400 work hours by automating manual PPC budget management processes. Team members can view clients’ digital ad spend and performance metrics in one easy-to-scan dashboard and can push changes across multiple advertising networks all from one platform.Read More
A lot of people (326 million) hang out on Twitter. Marketers are eager to capitalize on this highly engaged audience and that’s why we’re happy to announce Shape is now fully integrated with Twitter Ads. Manage and automate your clients’ Twitter ad spends more easily with Shape.Read More
Chatbots have found a promising niche in digital marketing. Increasingly, marketers have found that Chatbots are great at engaging and qualifying prospective customers by providing a more conversational lead capture process. But marketers must be aware of the limitations of chatbots or else risk creating frustrating experiences for their users. Arnav Patel details how to effectively set up your marketing chatbot to convert prospects from PPC campaigns.Read More
In many situations, PPC marketers add a lot of value by disagreeing with a client.
Don't make the mistake of living by the motto the customer is always right as a PPCer.Read More
AutoPilot Daily calculates the ideal daily spend your campaigns will need to achieve your overall budget target. If your campaigns hit that daily threshold, campaigns will pause and won’t reactivate until the following day.Read More
We created an extensive training document for the Shape platform. This extensive document covers our platform from top to bottom. Deep dive into every nook of the platform or jump directly to more information on a specific feature.Read More
Recommending budget increases to your digital advertising clients is nerve-racking. Learn how to turn reticent clients into top PPC spenders and what will scare clients away.Read More
In 2013, I heard Horace Dediu describe Google's business model using the analogy of catching fish with a net at the mouth of a river.
To me, it's still the best simplification of why Google and parent company Alphabet do what they do.Read More
Few things keep digital advertisers up at night more than the looming threat of mismanaging advertising dollars. For advertisers that manage accounts with fixed budgets, managing campaigns and hitting performance targets is even harder. Budget pacing gives advertisers more control to achieve their spend and performance metrics.Read More
The Google Advertiser Community provides a forum for digital marketers to post questions, articles, and more regarding Google’s advertising products. We share a few tips and tricks we use to uncover hotly-discussed PPC topics and question for blog posts.Read More
Whether you’re just getting started with Shape or are a long-time customer, it can be useful to have a process broken down step-by-step so you know exactly what steps to take. We’ve been hard at work creating checklists on common setup processes, and will be adding more in the weeks to come.Read More
Teams waste hours manually pulling spend reports for clients or creating invoices at the end of billing cycles that they should be spending optimizing.
Agency budgeting software can eliminate those wasted hours, allowing teams to manage more clients, improve profitability, and ultimately grow business.Read More
Are you preparing to make the jump from digital marketer to department manager. Learn how four skills that you cultivate as a digital marketer can help you become a better people.Read More
Create a great experience for buyers by adjusting your chatbot messaging based on the ad that got the click.Read More
Performance of infinite scroll technology depends on the context of the page it’s being used on, but in general, pagination/”Load More” buttons proved to be superior from a usability standpoint.
So what are the implications for your website? Here's one for digital advertising and one for SEO.Read More
Discover seven great personalities, brands, and publications featuring the best PPC writing on Medium.Read More
We use Sitelink Extensions to drive highly-targeted pricing conversations to our chatbot. Learn how to utilize these Google Ads extension to create a highly relevant PPC experience for your prospective customers.Read More
Virtual Reality will no doubt alter the digital marketing landscape. But how exactly? Smart marketers are already thinking about how to creating innovative digital ads designed for VR experiences, adjust to “gazing” instead of clicking behavior, and more. it’s time to start thinking about how your company can get ahead of this trend.Read More
Using the Shape Integrated Software platform, G5 has dramatically reduced the time they spend managing and optimizing digital advertising spend for their clients. Utilizing Shape's automated budget reporting and features such as AutoPilot, the team has gained valuable hours back to their PPC workweek to focus on client performance.Read More