Google Partners are businesses Google trusts and recognizes to help others succeed with their products comprised of consultants, online professionals and agencies.
A partner can be found by searching the directory that includes public data about each partner’s expertise, location, budget and industry specializations.
Shape's U.S. Google Partner Comparison Report for Q4 aggregates Oct 2017 data for listed U.S. offices in the Google Partner directory.
To collect the data we scraped the Google Partner directory and partner sites. We acknowledge the potential stigma of scraping a bunch of sites for info. But don't worry, there’s zero value to us in replicating your content, we only plan to do stuff like this report. Also, impact to traffic or load times was negligible and we’re not constantly crawling your site. Since you're a Google Partner, you have bigger fish to fry.
When used responsibly, scraping is a useful technique to quickly collect large amounts of data across lots of domains.
Hell, Google Sheets even enables you to do it. Give it a spin using Zapier's ImportXML guide to Collect Data from Anywhere.
What Google Partner Data Was Collected?
From the Google Partner directory we gathered name, domain, address, minimum monthly budget, industries served and Google certifications. Then used the domain info to gather word counts across specific categories from the copy of partners' websites.
Why? To Identify Prospects (TBH)
We converted the list to a Google Data Studio report for our sales team then decided it was interesting enough to share.
Use the U.S. Google Partner Comparison Q4 2017 Report to:
- Identify under-served industry opportunities
- Optimize your comparative minimum budgets
- Expand (or renew) Google certifications
- Discover if your Google Partner profile needs updating
Caveat: Since the Google Partner directory doesn’t report certifications by location only one address was included for partners with multiple offices.
We’re working to include addresses for every partner location to improve accuracy of city and region averages.
To update your address to another one listed address in the Google Partner directory please let us know.
U.S. Google Partners Stats: Q4 2017
Total Partners: 3829
Average Minimum Budget: $5,787
Most Served Industry: B2B 3,162 Partners
Least Served Industry: Travel 2,369 Partners
Total Certifications: 42,575
Average Certifications per Partner: 11
Google Certifications by Type
Google Partner Recognition - Certifications
Most AdWords Search Certifications:
Dex Media: 199 AdWords Search Certifications
Most Google Analytics Certifications:
Dealer Inspire & Launch Digital Marketing (LDM): 275 Google Analytics Certifications
Most Digital Sales Certifications:
YP: 2391 Digital Sales Certifications
Most AdWords Display Certifications:
Dealer Inspire & Launch Digital Marketing (LDM): 150 AdWords Display Certifications
Most Mobile Ads Certifications:
Dealer Inspire & Launch Digital Marketing (LDM): 151 Mobile Ad Certifications
Most Mobile Sites Certifications:
Dealer Inspire & Launch Digital Marketing (LDM): 22 Mobile Sites Certifications
Most Shopping Ads Certifications:
Dealer Inspire & Launch Digital Marketing (LDM): 147 Shopping Ad Certifications
Most Video Ads Certifications:
Dealer Inspire & Launch Digital Marketing (LDM): 146 Video Ad Certifications
...aaand Partner with the Most Google Certifications:
YP: 2391 Total Google Certifications
Partner Website Copy - Average Word Counts
Frequency of words related to the following categories across partners' sites:
Most Technology Related Site Copy:
Paperboat Media: 186 Technology Related Words in Website Copy
Most Developer Related Site Copy:
Firm Media: 64 Developer Related Words in Website Copy
Most Agency Related Site Copy:
Insurance Technologies Corp: 5,806 Agency Related Words in Website Copy
Most SEO Related Site Copy:
JM Internet Group: 2,420 SEO Related Words in Website Copy
Most Social Media Related Site Copy:
Mint Social: 1,580 Social Media Related Words in Website Copy
Most eCommerce Related Site Copy:
3dcart: 938 eCommerce Related Words in Website Copy
Most Video Related Site Copy:
Video Power Marketing: 302 Video Related Words in Website Copy
We're working to include addresses for partners with multiple offices to more accurately track and report trends.
In the meantime, if you need me I’ll be renewing my expired Google certifications.