A lot of people (give or take 326 million each month) hang out on Twitter. It is—among many other things—where rapid news breaks, celebrities tweet, communities of peers converse (#ppcchat), and gifs rule the day.
Marketers are eager to capitalize on this highly engaged audience and that’s why we’re happy to announce Shape is now fully integrated with Twitter Ads.
Aggregate PPC Spend in One Platform
Now you can manage and automate Twitter Ads campaign performance and spend in the Shape platform and access Twitter Ads data via the Shape API.
With the addition of Twitter, Shape now integrates with eight ad platforms. Track and optimize advertising campaign performance across:
Google Display and Video 360 (formerly DoubleClick)
Scale Twitter Ads Management with Automation
For advertisers that manage multiple clients running Twitter Ads, navigating back and forth between Twitter accounts can be time consuming.
Shape pulls all of your Twitter clients’ ad metrics into one easily scannable dashboard. Spend progress bars alert you whether your clients’ budgets are on track or if you need to take action.
Make changes directly from Shape to Twitter including pausing/enabling campaigns, changing campaign daily budgets, and more. Or, let AutoPilot automatically pause or enable Twitter campaigns based on your remaining available budget. Never overspend again.
Coming up: we’ll show how Mad Fish Digital utilized Shape’s Twitter Ads integration and automated budget tracking to be more efficient managing PPC campaigns.
Want to see for yourself? Start managing your Twitter Ads spend in Shape today. Manage one client (with up to twenty budgets) for free.
Author: David Teofilovic, Senior Developer
David is a Senior Developer at Shape. He is a talented full stack coder responsible for maintaining the site and developing new features.