You’ve invested time visualizing PPC results for your clients in Google Data Studio but how do you know if they’re actually viewing your reports?
Use Google Analytics to track your Google Data Studio reports!
How to Track Your Data Studio Reports in Google Analytics
Create a New Google Analytics Property
From your GA account admin screen’s Property dropdown, select “Create new property”
Adjust property settings and save
Default url = datastudio.google.com (i.e. not your domain)
Create a filtered view within your new property from the raw (original) view to exclude internal traffic and spam
Add Google Analytics Tracking ID to Data Studio Reports
Open the Google Data Studio report you want to track
From the file menu, select Report Settings and enter the Google Analytics tracking ID then switch back to “View” mode
Verify Data Studio Reports are Tracking in Google Analytics
Open your Data Studio report, go to the raw view of your Data Studio Google Analytics property’s real time Content report:
Super Meta Bonus Step: Create a Google Data Studio Reports Report
Create a copy of the following template and connect your Data Studio Google Analytics Property as the data source
To create hyperlinks to the reports within the table calculate a custom field for “URL”:
For help duplicating this report and creating calculated fields, review the following post: Scaling Agency PPC with Google Data Studio
To communicate effectively, it’s important to present information in a way that works for the receiver. Use data to discover what’s happening after you send reports. If you discover your reports aren’t even getting opened, start the conversation to identify why to learn and optimize your communication and business relationships.
At Shape our goal is to save you time managing PPC budgets so you can focus on what's more important to your business. Create your account, link data sources, set up cross-platform budgets and start managing more ad spend with less stress, today!