A big part of our platform is allowing our customers to hand pick which campaigns they want to tie to a budget in our system. Some analysts split up campaigns within a single account into a few different Budgets around different goals. Maybe you have a large client with many different franchise locations housed in one Adwords account. In this case, being able to assign campaigns to their respective locations as they are created is important because only the analysts knows where they should go.
But, some of our customers have clients with only one budget goal per account. In this case they want to have every new campaign created automatically assigned to the Budget on our platform. We created SmartSync to eliminate the step of analysts having to hand sort these campaigns into budgets and making sure nothing slips through the cracks.
Here's some more info from the SmartSync FAQ:
What is SmartSync?
SmartSync was designed for analysts that attribute all activity under a single Google, Bing or Facebook Account to a single Budget. If this one-to-one relationship describes how you organize your Campaigns then SmartSync is for you.
Once SmartSync is enabled, any new Campaigns you add to those Accounts will be automatically added to the Budget.
How do I set up SmartSync?
Simply turn on SmartSync from in budget settings and add the Campaigns from the Accounts you want synced. You will see the Accounts being synced to the Budget in the sidebar.
Can I sync multiple Accounts?
Absolutely! Multiple accounts across all supported data sources can be synced to a Budget.
Does SmartSync work with AutoPilot?
Yes. If your Budget is using AutoPilot any new campaigns added to the Budget will be turned on AutoPilot. If you create a new campaign in a paused state your Campaign will be enabled and you will receive an email alerting you to this action.
How will I know if my new Campaign was actually added?
Our system will send an alert in the application anytime a new Campaign was added successfully. If for any reason the Campaign does not add successfully we will alert you to the failure as well.