How many times have you ever hit a PPC budget exactly?
For most of us analysts that answer may be never, and if the answer is yes it was pure luck to get it to the cent.
That's why we are so excited about the newest addition to our platform, 'RollOver'. Now the difference between your target budget amount and the actual spend of the campaigns tied to the budget during the billing period can be carried over into the next period.
Here's an example, only spend $987.65 of a $1,000 monthly budget? Rollover will add the $12.35 to next month's budget goal. RollOver works with overspends too, the difference will get subtracted from next billing period.
How to Enable Rollover in an Existing Budget
To enable rollover in an existing budget, select 'Budget Settings'
Enable Rollover using toggle and set initial rollover amount (if there is any), after this our system will take it from there!
Once enabled you'll see budget amount and budget rollover a few places. On your dashboard view next to the base budget amount....
...you'll also see the rollover displayed on the budget pages...
FAQ About RollOver
Can I edit RollOver?
Yes. The RollOver amount is always editable.
Is RollOver set when I create a Budget?
No. We don't calculate RollOver for newly created budgets. You have to manually enter the value ONLY when you first create the budget. After that RollOver is automatically calculated.
Does RollOver work with AutoPilot?
Yes. If a Budget is using RollOver and the Budget's campaigns are using AutoPilot, AutoPilot will now change campaign status based on the total of budget + rollover.
Having Issues? Here's how to troubleshoot.
1) Make sure you have properly set your timezone in the application settings
2) Gathering data from a previous cycle can take anywhere from a few hours, to a few days depending on the data source. As a result we consistently check with Google, Bing, and Facebook and continually update the RollOver value for up to a week.
As always, if you have any more questions or concerns never hesitate to reach out, we love hearing from analysts, firstname.lastname@example.org