“What the Internet is great at is building networks.”
For the last few months, we’ve been talking to a small group of PPC professionals about our shared experiences publishing on Medium. For us, Medium has provided a great outlet to reach people who might otherwise never have seen our writing.
While posting a story to our Medium profile generated some traffic, we knew that the most popular writers on Medium submit articles to Medium Publications in their industry. This gives their writing exposure to a wider audience outside their network.
Often, when we had a story accepted to a publication, we saw big spikes in views. But the publications that posted our stories were broadly focused on "marketing" or "growth hacking." Honestly, the audience wasn’t the PPC-focused crowd we really wanted to write for.
"Finding" a Medium Publication Focused on PPC
Despite our searching, we couldn’t find a publication that cultivated content from and for an audience of PPC pros that accepted submissions from writers outside the publication's parent company.
We wanted a Medium Publication similar to HubSpot's ThinkGrowth.org but for a PPC audience.
We never found one. So we decided to start one: the PPC Dept.
The goal of the PPC Dept is to amplify and enrich the work of writers focused on digital advertising on Medium.
Amplify
In addition to PPC experts such as Kirk Williams, our own team contributes regularly to the PPC Department. Moving forward, we hope to cultivate a diverse pool of PPC writers so that we can bring informative, exciting content to contributors and followers alike.
Enrich
We know that creating standout content is hard. We want to help. Writers will have access to editors and artists to help enrich their stories free of charge.
Interested in Contributing?
Send questions, comments, pitches, articles, and ideas to jon@shape.io. We're happy to talk through any questions you may have about the Medium publishing process and what we plan to accomplish with the PPC Dept.
