Identify and correct pacing issues lurking in your accounts by utilizing the Budget Pacer Dashboard to direct your attention where it needs to be.
All clients want their digital advertising budgets accurately spent.
Most clients prefer that ad spending be paced evenly throughout the month.
But we know from tracking a lot of digital ad spending that pacing in the real world — even when done well — looks more like this:
Failure to correct pacing issues during a budget period may result in overspending:
Not hitting a budget target erodes trust between you and your client.
It’s challenging to accurately pace spend for lots of clients in an environment as chaotic as digital advertising.
The goal of the Budget Pacer Dashboard is to quickly direct analysts’ attention to spending issues so they know to make adjustments.
The new dashboard is the launching point for discovering and evaluating troubled accounts.
Quickly get an account back on track with a few clicks from the dashboard.
Budget Pacer generates daily budget recommendations for search, social, and display campaigns across Google Adwords, Bing Ads, Facebook Ads, LinkedIn Ads, and Twitter Ads (beta).
Easily approve changes to any campaign synced to your budget.
Once you’ve made your adjustments, click back to the Budget Pacer Dashboard and get to work on the next pacing issue using the same flow.
Shape provides agencies with powerful tools to take control of PPC spend.
Never worry about pacing or over/underspend again.