We have learned a lot over the years working on products for PPC analysts. Here's a few of the insights.
When creating software for the PPC industry, things get complicated quick.
There are so many components that go into a successful PPC campaign. Ads, bids, budgets, keywords, conversions, quality score, etc. This filters over into creating ppc software.
The best way to learn about your PPC product is to talk to PPC analysts.
When developing your product you are often working in a vacuum of your own experiences. Getting what you are working on into the hands of other people is very important to learn about your product in ways not possible through your own eyes.
Useful PPC software pulls data from APIs.
Working with APIs bring challenges and add a lot of complexity to your code. The reality is, a useful PPC product takes on these challenges in some way so that analysts don't have to.
The needs of PPC analysts are often similar but rarely the exact same.
We have talked to many analysts about their day to day challenges. We hear an amazing amount of similarities among analysts but with each conversation there is some nuance to a workflow we haven't heard before. It's tough to know which of the nuanced differences to ignore in favor of focusing on the similarities among analysts needs.
Working on software always leaves room for improvement.
No product is perfect. Do your best to provide a solution you believe in and continue to improve it.