Most Recent Product Updates
For the most comprehensive and up-to-date information about any of Shape's products search our Knowledge Base and Support Center.
Recent Updates:
Introducing Bulk Management: Change Budget Amounts at Scale in Shape
June 7, 2023
Shape’s new Bulk Management feature enables customers to make wide-scale changes to budget amounts with a single upload.
Introducing Shape’s Newest Ad Platform Integration: TikTok
March 9, 2023
Digital advertisers can now track and analyze TikTok campaign spend and performance metrics in Shape.
Next&Co Grows Client Billings 10% with Better Budget Tracking [Case Study]
December 12, 2022
Award-winning agency, Next&Co, reduces pacing-related errors by 80% and grows billings 10% by spending planned budgets more effectively.
Product Updates - Fall 2022 - Pinterest Integration, Dark Mode & API Updates
October 19, 2022
Shape.io feature releases and product updates for Fall 2022.
Shape Now Supports Local Services Ads
October 6, 2022
Track spend and performance metrics, automate budgeting tasks, and report on Local Service Ad campaigns
Introducing Dark Mode
September 9, 2022
Toggle between dark and light mode in the Shape platform with a single click.
Introducing Shape’s Newest Ad Platform Integration: Pinterest
August 30, 2022
Digital advertisers can now analyze and track Pinterest campaign spend and performance in Shape.
Product Updates - June 2022 - Automation Overlays on Budget Conditions Graph
July 1, 2022
Shape.io feature releases and product updates for June 2022.
New Automation Overlays Show When CruiseControl and AutoPilot Will Adjust Campaigns
June 21, 2022
The Budget Conditions graph has been updated to show when AutoPilot and CruiseControl will adjust PPC campaign statuses and daily budgets.
Product Updates - Spring 2022 - Improvements to Platform Speed, Toolbars, and More
June 13, 2022
Shape.io feature releases and product updates for Spring 2022.
Product Updates - February 2022 - New Google Ads Campaign Types
March 3, 2022
Shape.io feature releases and product updates for February 2022.
Manage New Google Ads Campaign Types in Shape: Performance Max, Universal App Campaigns, & More
February 9, 2022
Shape now fully supports the following Google Ads campaign types: Performance Max, Local, Hotel, Unviersal App, and Smart campaigns.
Product Updates - January 2022 - No New Public Releases
February 3, 2022
Shape.io feature releases and product updates for January 2022.
Product Updates - December 2021 - Billing, Navigation, and Sidebar Improvements
January 6, 2022
Shape.io feature releases and product updates for December 2021.
Product Updates - November 2021 - Custom Values in ADI, Improved Social Campaign Recommendations, and More
December 1, 2021
Shape.io feature releases and product updates for November 2021.
Budget Pacer & Budget Booster: Spend & Pacing Recommendations for Social Campaigns
November 23, 2021
Budget recommendations and pacing suggestions are now available for search, display, and social campaigns in Budget Booster and Budget Pacer.
Custom Values Now Available in Premium Shape ADI
November 16, 2021
Custom Values (unique business data points that can be added to Clients and Budgets) have been added into the Shape ADI.
Product Updates - October 2021 - Budget Pacer, Budget Booster, & ADI Updates
November 1, 2021
Shape.io feature releases and product updates for October 2021.
Product Updates - September 2021 - Previous Cycle Added to Date Range Picker
October 1, 2021
Shape.io feature releases and product updates for September 2021.
Introducing Custom Values: Add Custom Data Fields to Budgets and Clients
September 7, 2021
Custom Values allow your company to add a variety of data values to PPC Budgets and Clients that are unique to your teams, clients and business.
Product Updates - August 2021 - Introducing Custom Values
September 5, 2021
Shape.io feature releases and product updates for August 2021.
Product Updates - July 2021 - No New Public Releases
August 2, 2021
Shape.io feature releases and product updates for July 2021.
Product Updates - June 2021 - AutoPilot on One-Time Budgets & ADI Improvements
July 1, 2021
Shape.io feature releases and product updates for June 2021.
Product Updates - May 2021 - No New Public Releases
June 1, 2021
Shape.io feature releases and product updates for May 2021.
Product Updates - April 2021 - New Copy Budget Tool & Default Metrics
May 3, 2021
Shape.io feature releases and product updates for April 2021.
Product Updates - March 2021 - Change History, Scheduling, Reports, Team Management, and Alerting Improvements
April 1, 2021
Shape.io feature releases and product updates for March 2021.
Shape Change History: Now Including Automation Tools Adjustments
March 31, 2021
Shape's Change History now includes added transparency into the changes our ppc automation tools, such as AutoPilot and CruiseControl, are making to your budgets.
Product Updates - February 2021 - New Currency & CruiseControl Improvements
March 1, 2021
Shape.io feature releases and product updates for February 2021.
Product Updates - January 2021 - Easier Future Budget Scheduling, Improved Bulk Editing, and Movable Quick Edit Forms
February 2, 2021
Shape.io feature releases and product updates for January 2021.
Product Updates - December 2020 - No New Public Releases
January 4, 2021
Shape.io feature releases and product updates for December 2020.
Product Updates - November 2020 - In-Platform PPC Reports
December 1, 2020
Shape.io feature releases and product updates for November 2020.
Shape Reports: Launch Prebuilt PPC Reporting and Live Dashboards in a Few Clicks
November 19, 2020
Share access to live PPC reporting data with any client or person in your organization with just a few clicks using our software.
Product Updates - October 2020 - Ad Set Conversion Breakdowns Now in Shape ADI
November 13, 2020
Shape.io feature releases and product updates for October 2020.
How Client Success Teams Can Strengthen Customer Relationships with a Shape ADI
October 20, 2020
Creating client-facing PPC reports that are shared between the PPC team, the client success team, and the client is just one way to improve overall client retention and happiness.
How Accounting Teams Can Improve PPC Spend Reconciliation and Reporting with a Shape ADI
October 15, 2020
It’s essential that the accounting team has quick access to PPC spend reconciliation data so that they can get invoices paid or collected as fast as possible.
How Executive Leadership Teams Benefit from a Shape ADI
October 7, 2020
Implementing a Shape ADI simplifies and accelerates access to your company’s digital advertising data, so your teams can focus on delivering innovative and outstanding PPC products and results.
Product Updates - September 2020 - Youtube Daily Budget Changes and Expanded API Functionality
October 5, 2020
Shape.io feature releases and product updates for September 2020.
How Product and Engineering Teams Can Launch PPC Software Faster with Shape ADI
September 25, 2020
Within hours of activating a Shape ADI, product and engineering teams have access to historical and current PPC data across eight ad networks. Teams can begin PPC software development immediately.
Build PPC Auditing Tools with Shape ADI
September 22, 2020
Build a scalable PPC auditing tool with the Shape ADI for all of your ad accounts and clients using free reporting tools such as Google Data Studio.
Improvado Alternative for PPC: Shape ADI
September 17, 2020
The Shape ADI is a great Improvado alternative for PPC marketers.
Funnel Alternative for PPC: Shape ADI
September 12, 2020
The Shape ADI is a great Funnel alternative for PPC marketers.
Supermetrics for BigQuery vs. Shape ADI for BigQuery
September 9, 2020
Supermetrics for BigQuery and Shape ADI for BigQuery are both designed to make spinning up a marketing data warehouse easy.
Build Automated PPC Reporting with Shape ADI
September 3, 2020
Build an automated PPC reporting system that allows you to share campaign-level results to your stakeholders and/or clients for free.
Product Updates - August 2020 - New Currency Added
September 3, 2020
Shape.io feature releases and product updates for August 2020.
Product Updates - July 2020 - Improved ADI Reporting Workflows
August 6, 2020
Shape.io feature releases and product updates for July 2020.
Pros and Cons: DIY PPC Data Warehouse vs. Shape's Managed Warehouse
July 22, 2020
Compare the pros and cons of going the DIY PPC data warehouse route vs utilizing a managed PPC data warehouse solution.
Product Updates - June 2020 - Launching the Shape ADI and Platform Improvements
July 15, 2020
Shape.io feature releases and product updates for June 2020.
What is an Advertising Data Infrastructure (ADI)?
July 9, 2020
An Advertising Data Infrastructure (ADI) unifies all of a PPC agency’s cross-channel advertising data in one place, stores it indefinitely, and makes it accessible to anyone the agency grants access to.
Shape ADI: An Advertising Data Infrastructure for the Modern Digital Agency
July 7, 2020
With the ADI as a data management foundation, agencies can build reliable, custom solutions with fewer (or no) engineers in less time.
Product Updates - May 2020 - CruiseControl Out of Beta
June 15, 2020
Shape.io feature releases and product updates for May 2020.
Introducing CruiseControl: AI-Driven PPC Budget Optimization
May 10, 2020
CruiseControl automatically adjusts PPC campaign daily budgets to help your accounts hit their target budgets.
Product Updates - April 2020 - No New Public Releases
May 4, 2020
Shape.io feature releases and product updates for April 2020.
Product Updates - March 2020 - Google & Microsoft Shared Budgets Fully Supported Across Shape Products
April 3, 2020
Shape.io feature releases and product updates for March 2020.
Product Release Notes - February 2020 - Cruise Control Beta and Future Start Dates for New Budgets
March 2, 2020
Shape.io feature releases and product updates for February 2020.
Product Release Notes - January 2020 - Change End Dates on One Time Budgets and Upgraded Decision Grids
February 4, 2020
Shape.io feature releases and product updates for January 2020.
Product Release Notes - December 2019 - More Control Over Microsoft Ads Shared Budgets
January 7, 2020
Shape.io feature releases and product updates for December 2019.
Product Release Notes - November 2019 - No New Releases
December 9, 2019
Shape.io feature releases and product updates for November 2019.
Product Release Notes - October 2019 - New Metric for Decision Grid
November 1, 2019
Shape.io feature releases and product updates for October 2019.
Product Release Notes - September 2019 - Sunsetting Google Average Position
October 2, 2019
Shape.io feature releases and product updates for September 2019.
Product Release Notes - August 2019 - Facebook Campaign Budget Optimization Changes and More
September 2, 2019
Shape.io feature releases and product updates for August 2019.
Product Release Notes - July 2019 - New Metrics for Budget Booster and Decision Grid
August 6, 2019
Shape.io feature releases and product updates for July 2019.
Product Release Notes - June 2019 - Introducing the Untracked Campaigns App
July 3, 2019
Shape.io feature releases and product updates for June 2019.
Product Release Notes - May 2019 - Introducing Shape Change History
May 21, 2019
Shape.io feature releases and product updates for May 2019.
Product Release Notes - April 2019 - New SmartSync Feature
April 30, 2019
Shape.io feature releases and product updates for April 2019.
Product Release Notes - Q1 2019
March 27, 2019
Find all new Shape feature releases in the Product Release Notes.
Mad Fish Digital Automates 400 PPC Budgeting Hours
December 12, 2018
By partnering with Shape, Mad Fish Digital was able to simplify their PPC budgeting processes and reclaim 400 hours.
New Feature: Add a Team Member in Read-Only Mode
November 29, 2018
Do you want to share Shape with a coworker but worry that they might mistakenly push changes?
[VIDEO] Announcing AutoPilot Daily
October 4, 2018
AutoPilot Daily pauses or enables your advertising campaigns to ensure you hit your budget targets on time, everytime.
Take Control Over Your PPC Budget Pacing with AutoPilot Daily
October 2, 2018
AutoPilot is one of Shape’s most powerful automation tools and is designed to prevent advertisers from overspending their digital ad budgets.
Eliminate Overspent PPC Budgets with AutoPilot Pause Only Mode
October 2, 2018
AutoPilot is one of Shape’s most powerful automation tools and is designed to prevent advertisers from overspending their digital ad budgets.
New AutoPilot Modes Offer More Flexible PPC Budget Automation
October 2, 2018
AutoPilot is one of Shape’s most powerful automation tools and is designed to help marketers accurately spend PPC budgets.
[Training Guide] Shape PPC Budget Management Platform
July 30, 2018
We cover our platform from top to bottom with detailed walkthroughs, examples, and more. Deep dive into every nook of the platform or jump directly to information on a specific tool.
Avoid PPC Spend Disasters with Budget Pacing
June 28, 2018
PPC budget pacing is the process of tracking and optimizing elements of your digital advertising campaigns in order to control the rate at which the campaigns spend.
The New Budget Pacer: Reimagining PPC Management at Scale
April 25, 2018
Budget Pacer has been completely redesigned from the ground up to prepare it for a long and successful future in our app portal.
G5 Scales PPC Budget Management Using Shape [Case Study]
March 20, 2018
The team currently manages $1.8 million in monthly ad spend on a mix of search, social, display, and video advertising campaigns.
B2Linked Eliminates 70% of LinkedIn Ads Budgeting Workload Using Shape [Case Study]
March 8, 2018
As a pioneer in the LinkedIn Ads space and the largest LinkedIn Advertising agency in the world, B2Linked has faced challenges scaling.
More of our thoughts about PPC management software:
PPC Management Software for Agencies [2023 Guide]
Why we believe The 'Best PPC Management Software' Doesn't Exist