It seems like yesterday...
I overheard a conversation between my then-manager, Jon Davis, now Shape’s CEO, and the director of our PPC department discussing the need for our team to consider A/B testing. After several years of optimizing the same PPC campaigns, I was ready to learn something new. So, I rudely injected myself into their conversation (easy to do in an open office) mentioning my interest in the challenge.
Next thing I knew, the PPC director slapped a landing page optimization book on my desk. Soon I was attending Conversion Conference, where I attempted to hide my impostor syndrome while networking with the optimization elite.
The next years were filled with:
Testing PPC and optimization tools, software, and tactics
Using data to improve products, website designs, and marketing strategies
Training coworkers, clients, and industry leaders to think like optimizers
- Speaking at real estate industry conferences on social media, testing, and optimization concepts and techniques
- Internet stalking a CRO rockstar until he proposed and I moved from Bend, OR to Vancouver, BC
- Witnessing Shape grow from a twinkle in my former boss' eye to successful startup
That one interruption at just the right moment years ago changed my life.
Including now with the announcement of my new role as Optimization and Growth Lead at Shape (who wouldn’t want their title to include O.G.?!).
This O.G. Gives a Damn
Shape was formed out of needs we experienced at our former agency. Since most of us at Shape have PPC backgrounds, we empathize with the pain of day-to-day campaign management. I’m excited to join a team designing a product that improves the lives of digital marketers and I'm eager to learn how to make your life easier. My objective is to help you accomplish your goals more effectively.
In contrast to agency work, I now get to focus on a single brand where I'll be working with and for savvy digital marketers. Your technical knowledge allows us to develop in-depth content and useful tools. As we continue to grow, I look forward to sharing our research, learning, tips, and experiences with the community.
Curiosity Fuels My Passion for Learning
While I’m a bonafide (and successful) online stalker, I’ve put those days behind me. Part of my role is to ethically collect, research, and analyze user behavior and customer feedback to continue to improve and evolve Shape. I want to learn as much as possible about our users so we can mold our product to fit your needs.
Time is Our Most Valuable Resource
We aim to make you more efficient and more effective with your time. By automating your most repetitive tasks, our hope is to get you spending more time doing what you love - whether that is optimizing campaigns, laying on a beach, or both*.
*If both, please share where to buy one of those laptop sun screens that actually works.
Choose to spend your limited time wisely.
Most Importantly: Surround Yourself with Good People
Don’t get stuck in the mundane. Use your PTO. Trust yourself. Speak up. Take risks.
I'm proof it can lead to an unexpected journey of growth and an optimized life.