In upcoming episodes, we'll be talking about our experiences building a business in Bend, Oregon; the future of digital advertising; and more.
We love podcasts.
The Shape team consumes a lot of them.
We wanted to stop being consumers and start contributing to the podcast world. To turn from consumer into contributor.
That is the idea behind our company name and now our podcast name. We believe great things happen when you get involved and start shaping conversations instead of just listening.
By talking about our journey building Shape, we hope this will encourage others to take a leap in their own life and start tipping the scale from consumer to contributor.
To ensure audio quality, we are committed to recording every episode of our new podcast studio here at Shape HQ in Bend.
This will mean we'll be speaking with some great guests that you likely haven't heard from before. There are many people in our town we are excited to have on Shape the Conversation.
If you have any topics you'd love to hear discussed on Shape the Conversation, don't hesitate to reach out!
Transcript for Trailer Episode - Introducing 'Shape the Conversation'
Nicole Mears: Hey Jon.
Jon Davis: Hey Nicole.
Nicole: You ready?
Jon: We’ll see.
Nicole: Let’s do it.
Nicole: This is the intro episode for our new podcast, shape the conversation. We wanted to quickly introduce ourselves and give you a feel for who we are, and our plans for the podcast. So who are we? I’m Nicole Mears.
Jon: I’m Jon Davis, and we are part of the team at shape building software in beautiful Bend Oregon.
Nicole: I’m a former PPC analyst turned department manager. I then jumped over to product management before joining the team at Shape as the VP of marketing, communication, and customer service.
Jon: I’m also a former PPC analyst turned department manager. I left my agency job back in 2013 because I had an idea for a SaaS product. It was based on the challenges we saw day-to-day running campaigns for large amounts of clients, and that idea slowly evolved into what Shape is today.
Nicole: So what is Shape today, Jon?
Jon: Well, it’s a lot different than anything that was back in 2013, that’s for sure. Including the name. But today, Shape is a software platform that digital marketers use to scale their business. We’re lucky enough to have customers all across the globe. And for our first two years we were boot-strapped, able to raise seed funding in 2015 and since then we’ve been able to add to the team, we’ve reached profitability, and learned a lot along the way. And those lessons are gonna be a big part of what we talk about.
Nicole: So what kinds of topics should to expect to hear on the next few episodes? Roll montage.
Nicole: ...As far as working in advertising, I definitely think there’s push-back against advertisers right now. I think it’s because a lot of marketers have treated people like data, and not like people.
Jon: ...The first customer is no doubt the hardest one to get. Our first two customers couldn’t have been more different. One was a small German company with people I’ve never met. The other was the company I worked for for 4 years and was headquartered right down the street, so you just never know.
Nicole: …When you are competing with much larger companies, I think small teams can have a huge advantage. But you lose a lot of those advantages when you follow the same playbook or act the same way a big company does.
Jon: …Personally I love lean startup and Eric Ries’ whole movement. Steve Blank, I attribute a lot of our early success to. But I’m actually really not a huge fan of MVP’s when it comes to B2B software. I think you have to aim just a little bit higher than the traditional MVP to get an initial foothold because the competition is normally a little more polished than you would see in B2C.
Nicole: …As an analyst, I didn’t really ever think I wanted to be a department manager, but I was lucky and then I progressed from being an analyst, to a senior analyst, to a manager. At each step of the way I had different responsibilities. So for example, as a senior analyst, I had to present to major clients pretty regularly. That made it a lot easier to speak authoritatively in front of my team and the entire company.
Jon: …Virtual reality is definitely becoming more and more a part of the mainstream. And we know where people go, the ads will follow and marketers need to adjust. I don’t think it’s any reason to be scared, I think there is some really cool ways VR can change the way we work and advertise to consider. Think about standing inside your excel sheet and moving data around with your hand Minority Report style.
Jon: Alright, we’re back. That was one heck of a montage, wasn’t it Nicole?
Nicole: Damn straight.
Jon: Alright, from here on out, you guys know what to do. Just subscribe to this on your favorite podcast catcher. Check the show notes to find out how to get in touch and can’t wait to talk to you guys next week. And we promise to have a better sign off next week too.
Nicole: We’re working on it.
Jon: ‘Till then. Over and out from Shape in Bend, Oregon.