Budget analysis designed to help you identify and capitalize on lost opportunities.
How much could this campaign spend with more budget?
We aren’t talking about adding new keywords, writing new ads or changing targeting.
By simply raising budgets…
What opportunity is out there?
That’s the question Budget Booster sets out to answer.
With this knowledge we believe our customers are better positioned to:
Raise PPC Budgets
Using 60 days of a campaign’s lost impression share metrics, raise budgets on the fly for quick wins or export data to compile reports for accounts that need approval.
Ensure you are getting the most out of your active campaigns on accounts that may be at risk of underspending budget goals.
Introducing Booster Score
To help identify and quantify the biggest opportunities we’ve developed a Booster Score for your Company, Clients, Budgets and Campaigns.
The score is a representation of the amount of the available impressions and spend that a campaign has captured. Any impressions missed due to limited daily budgets or a status of ‘paused’ are considered lost potential spend.
Booster Score can be loosely thought of as the percentage of the total available spend that the campaign captured in the last 60 days.
A Booster Score of 55 means your accounts are reaching just over half of their spend potential under current strategies.
Already a Shape customer?
How Booster Data is Calculated
Every Google and Bing campaign is run through an analysis. (Booster is not available for social campaigns because they don’t deliver impression share statistics).
First, Booster determines the number of days a campaign was eligible to receive an impression. Each eligible day (known as a ‘Sample’) is then analyzed to determine the amount of lost impressions due to insufficient budget.
Sample data for lost impressions, along with cost and impressions, are aggregated for each eligible day. These lost impressions are then used to approximate the amount of spend that was lost due to insufficient budget.
Booster totals up the spend potential to generate the estimated maximum amount that a group of campaigns could spend through the duration of one full cycle.
Use Booster to Take Action
Once you’ve identified opportunities, Booster allows you to make adjustments on the fly to budgets and statuses.
For accounts that need approval in order to raise budgets, export Booster data to deliver budget recommendations you and your clients can believe in.
We hope this helps you get more budget to operate with.
As always reach out with any ideas you have to make Shape better at firstname.lastname@example.org.