One of the best things about working in the PPC industry is that there is no shortage of incredibly intelligent, genuine professionals willing to share their best strategies, tests, and tactics with their audience.
While there are many great PPC blogs, podcasts, and twitter chats to follow, there are surprisingly few digital advertising personalities and publications on Medium.
That's why we dug deep to find personalities, brands, and publications featuring the best PPC articles on Medium for you!
Duane’s posts cover everything from advanced PPC strategies to running a marketing agency. In one of our favorite posts, Duane details how he moved to and worked on three different continents in seven years.
Kirk is the founder of ZATO Marketing and an active PPC writer and speaker. Kirk is recognized by multiple publications as one of the top, most influential PPC experts, and he is a prolific curator/collector of PPC memes.
Supermetrics makes report automation tools for web analytics, social media, and online advertising. Their connectors makes it easy to import and visualize data in Google Sheets, Google Data Studio, or Microsoft Excel from a variety of data sources.
Supermetrics provides access to great reporting templates on their Medium page, as well as a mix of how-to articles, strategic recommendations, and product announcements. Any digital advertising professional looking to grow their digital advertising and analytics skills should check Supermetric's Medium page!
The brand’s Medium page highlights some great posts from its blog including strategy guides, commentary on industry news, and “tips & tricks” articles. While they have posted less frequently to Medium over the last year, there are still some great gems to find from the Hanapin team.
Marketing and Entrepreneurship features articles covering “tips and news on Social Media Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Growth Hacking, Branding, Start-Ups and more.” The publication is edited by Larry Kim (Wordstream founder and MobileMonkey CEO) and Danny Goodwin (executive editor of Search Engine Journal) who are two long-standing veterans in the digital marketing industry.
At first glance, the majority of articles on this publication appear to be written by prolific writer Larry Kim. But, dig a little deeper and the publication actually boasts a stable of 200+ writers with a broad spectrum of experience and titles. Marketing and Entrepreneurship even provides helpful links to their unique content tracks (social media, content marketing, search engine optimization, pay per click, and entrepreneurship) to make finding the content you want easy.
While not purely digital marketing/advertising focused, this publication offers a wide range of business marketing and growth hacking articles. Marketing & Growth Hacking makes it easy for marketing professionals and entrepreneurs to discover fresh tactics and strategies to level-up their personal, professional, and business growth.
Grab a big cup of coffee and navigate your way through a host of articles ranging from 5 Tips for Getting the Most out of Your AdWords Spend to Scaling Your Freelancing Business.
This publication is accepting new story submissions as well. With an audience of over 50,000+ subscribers, Marketing & Growth Hacking is a great publication to get your unique perspective heard!
The PPC Department is a Shape.io publication focused on exploring topics interesting and relevant to digital advertising professionals. Our writers tackle everything from Marin’s Post-IPO struggles to Fatal Flaws in Your Marketing Attribution with a PPC spin.
The PPC Department is also openly welcoming new writers, so we invite you to contribute your writing on digital advertising today.
Author: Nicole Mears, VP of Marketing at Shape
Nicole is a former PPC analyst, department head, and product manager. She now focuses on marketing and customer success for Shape.io.