The simple way we use Sitelink Extensions to drive pricing conversations to our chatbot.
Updated: December 5, 2018
It’s been fun implementing Drift into our workflows and building skills into our robot co-worker, ShapeBot. It’s latest skill is helping our site visitors get answers to their questions about pricing.
After getting positive initial feedback from people using ShapeBot to get pricing, we’ve started looking for ways to push more pricing-focused conversations with people via Google Ads.
Our first idea is to utilize Sitelink Extensions as a low risk test.
⚡️Here’s how we made it happen using Drift⚡️
Add Pricing Conversation Skills to Your Chatbot
Only you know the best way to design your chatbot to handle pricing conversations about your products or services.
To see ShapeBot’s pricing skills in action, click to start a conversation.
Depending on your pricing model, this could take minutes, hours, or days. Take the time to get it right. After all, this is pricing we are talking about. It’s important.
We spent 25 to 30 hours designing and building the Drift Playbook that fuels ShapeBot’s pricing conversations.
Create a #DriftLink
DriftLinks make it super easy to send people directly into a conversation with your chatbot.
Here’s our DriftLink for our pricing chatflow:
Anyone going to https://shape.io/pricing#pricing-bot will be launched into a conversation with ShapeBot about pricing.
Create a New Ad Extension
We kept it simple and created a new Sitelink Extension that drives people directly to our DriftLink:
We had no problems going through the review process using the DriftLink as a final URL.
Add New Sitelink Extension to Ads
All that’s left is to add your new sitelink everywhere you need it.
Here’s how our ad looks out in the wild:
When clicking through this sitelink, ShapeBot greets the visitor and starts working to answer questions through a conversation on our pricing page:
We love chatbots here at Shape! To learn more about utilizing chatbots as part of your PPC efforts, we suggest checking out our podcast “Chatbots: A New Frontier” or our how to guide on “Maintaining Continuity from Ad to Chatbot.”
Or, get a feel for what Shapebot can do by clicking the button below.
Author: Jon Davis, CEO at Shape
I spent years as a PPC consultant and agency analyst before focusing on making software.
I enjoy thinking about how technology fits into the future of digital marketing and how it's used within agencies delivering great results for clients.