What is PPC Management Software and what can it do to help your company stand out against your competition? On this episode of 'Shape the Conversation', Nicole and Jon dig into the world of PPC Management Software from the perspective of both builders of their own platform as well as the purchasers looking into platforms for use in a PPC agency.Read More
Utilizing Shape, Mad Fish Digital has been able to reclaim 400 work hours by automating manual PPC budget management processes. Team members can view clients’ digital ad spend and performance metrics in one easy-to-scan dashboard and can push changes across multiple advertising networks all from one platform.Read More
A lot of people (326 million) hang out on Twitter. Marketers are eager to capitalize on this highly engaged audience and that’s why we’re happy to announce Shape is now fully integrated with Twitter Ads. Manage and automate your clients’ Twitter ad spends more easily with Shape.Read More
Chatbots have found a promising niche in digital marketing. Increasingly, marketers have found that Chatbots are great at engaging and qualifying prospective customers by providing a more conversational lead capture process. But marketers must be aware of the limitations of chatbots or else risk creating frustrating experiences for their users. Arnav Patel details how to effectively set up your marketing chatbot to convert prospects from PPC campaigns.Read More
In many situations, PPC marketers add a lot of value by disagreeing with a client.
Don't make the mistake of living by the motto the customer is always right as a PPCer.Read More
Ad fraud is an issue that plagues digital advertisers/marketers every day. Fake ads that utilize bots to gain incredible amounts of impressions and build up gross amounts of money have caused even users, who recognize it, to start questioning advertising altogether. Nicole and Jon break down BuzzFeed's report on ad fraud in this episode of Shape the Conversation.Read More
Making a new product or service is no easy task, but it is only step one to truly getting your company off the ground. Today on 'Shape the Conversation', Nicole and Jon dive into what it takes to formulate a good PPC (Pay Per Click) strategy to get your business and product up and running.Read More
How can you figure out if there is actually a market for your idea? In this episode, Nicole and Jon discuss ways to find, describe and communicate to the people that make up your target market.Read More
Google and Facebook have established themselves as the market share leaders in digital advertising world. Bing/Twitter have matured over the years and everyone is thinking about Amazon (which is growing but still only a small percentage of spend when compared to overall Google and Facebook revenue).
But what other options are there out?
In this episode, Nicole and Jon explore the pros and cons of six alternative advertising options to consider experimenting with.Read More
AutoPilot Daily calculates the ideal daily spend your campaigns will need to achieve your overall budget target. If your campaigns hit that daily threshold, campaigns will pause and won’t reactivate until the following day.Read More
Nicole and Jon both have made their careers as advertising professionals and heard all the sarcastic jokes at dinner parties about it. But why does it feel like more than ever people distrust advertisers and marketing? Polls show that advertising professionals rank alongside lawyers as some of the least trusted professions by the general public. While our hosts are a little biased, they have some theories as to why the climate is so negative in advertising and what our industry can do to correct it.Read More
We created an extensive training document for the Shape platform. This extensive document covers our platform from top to bottom. Deep dive into every nook of the platform or jump directly to more information on a specific feature.Read More
Recommending budget increases to your digital advertising clients is nerve-racking. Learn how to turn reticent clients into top PPC spenders and what will scare clients away.Read More
In 2013, I heard Horace Dediu describe Google's business model using the analogy of catching fish with a net at the mouth of a river.
To me, it's still the best simplification of why Google and parent company Alphabet do what they do.Read More
Few things keep digital advertisers up at night more than the looming threat of mismanaging advertising dollars. For advertisers that manage accounts with fixed budgets, managing campaigns and hitting performance targets is even harder. Budget pacing gives advertisers more control to achieve their spend and performance metrics.Read More
The Google Advertiser Community provides a forum for digital marketers to post questions, articles, and more regarding Google’s advertising products. We share a few tips and tricks we use to uncover hotly-discussed PPC topics and question for blog posts.Read More
Whether you’re just getting started with Shape or are a long-time customer, it can be useful to have a process broken down step-by-step so you know exactly what steps to take. We’ve been hard at work creating checklists on common setup processes, and will be adding more in the weeks to come.Read More
Every year, Mary Meeker releases an annual report that focuses on the most popular and interesting trends being seen in the broad spectrum of the "internet". Jon and Nicole dove into the slide show and pulled out 20 slides to discuss. On this episode of Shape the Conversation, they analyze the trends displayed on those slides and ask what the data means for the future of technology and humanity.Read More
Teams waste hours manually pulling spend reports for clients or creating invoices at the end of billing cycles that they should be spending optimizing.
Agency budgeting software can eliminate those wasted hours, allowing teams to manage more clients, improve profitability, and ultimately grow business.Read More
Are you preparing to make the jump from digital marketer to department manager. Learn how four skills that you cultivate as a digital marketer can help you become a better people.Read More