Simplify PPC Budget Pacing

Better Control How Ad Platforms Spend Your Digital Advertising Dollars

Eliminate Overspending and Overpacing

PPC spend is volatile.

One day, you’ll spend twice your daily budget. The next, you’ll struggle to barely spend half of your target.

If you regularly find yourself explaining to your client or boss mid-month why your ad campaigns have been paused multiple days…we feel your pain.

We’ve been there too.

It’s why we built AutoPilot Daily—to pace spend evenly throughout your budget cycle.

How Does AutoPilot Daily Work?

 Spend lines for budgets with AutoPilot Daily are smooth and evenly proportioned throughout the budget cycle.

Spend lines for budgets with AutoPilot Daily are smooth and evenly proportioned throughout the budget cycle.

You choose a budget target. Shape calculates the ideal daily budget you’ll need to spend each day to hit your goal by the end of your budget cycle.

Exceed that spend and AutoPilot Daily automatically pauses your campaigns for the rest of the day. Campaigns are reactivated first thing the following day.

Don’t hit the daily goal? Don’t worry. Spend is allocated to the next day’s ideal daily target.

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