Need Help Explaining Local Search? Use Pizza!

Greg Gifford, the Director of Search at DealerOn, uses pizza delivery as a way to explain how local SEO affects the results viewed by the searcher. They show potential customers how SEO works by doing a search for pizza delivery and explaining how Google automatically uses the location that the search is done for to display relevant results, even if the location isn't typed in. The metaphor can be taken even further to explain in more detail if need be.