Startup Podcast tells the stories of startups. The first company profiled in episodes 1-14 is Gimlet Media. It gets very 'meta' because Gimlet is also the creator of the podcast. The podcast production company was started by Alex Blumberg, a former NPR personality and a part of two of the most popular radio shows converted to podcasts in history, This American Life and Planet Money. His personality keeps the tone light as he talks through the serious nature of starting a company from nothing. The episodes feature great behind the scenes stuff about 'what it is like to really start a business.' The flow is fast paced and each episodes is only about 20-30 minutes long.