SteadyNews Daily Update - April 7, 2016

Written by Dominique Catabay

Searchmetrics now shows where your app appears in App Packs

Searchmetrics now has the ability to show you where your mobile apps as well as those of your competitors appear in the Google App Packs or where your paid ads show up on mobile search results pages. The new features were first released in Europe last month and are now being pushed to users in the US. Searchmetrics has reported that "about 10% of Google mobile searches return an App Pack". 

They have also rolled out a new feature that allows users to see page-level keywords that are unique to you and competitor pages and an updated Visibility Guard that sends chat or email alerts about problems that a search engine crawl may encounter.

Google Parent May Try to Buy Yahoo?

Alphabet is considering making a bid on Yahoo. The deadline for first-round bids is coming soon and other companies such as AT&T, Comcast, and Microsoft have decided not to bid for now. A partnership by Google and Yahoo was turned down years ago, so it would be interesting to see how a buyout would work involving the two parties now. The first-round bids have a due date of April 11. How would Alphabet buying out Yahoo change the dynamic of search today?