Written by Dominique Catabay
Google is finally redesigning AdWords to improve navigation and make it easier to use. With tons of features being added since AdWords originally came out, they have only done a small redesign to better accommodate desktop advertising. The redesign they are working on imagining and implementing now will gear AdWords towards mobile and helping advertisers who are running campaigns across all facets of AdWords (search, display, mobile, shopping, and video).
The redesign will not include and changes in functionality, only the way data is displayed. Google posted a image of what the dashboard will look like after the redesign which has given us some insight into what kind of changes to expect (which I will include in a screenshot at the bottom). Google plans on pushing out the changes in beta format to select users over the next 12 to 18 months and wants to have the full release by the end of 2017.
Instagram ran a study to see how parents interact with Instagram (mostly mothers). They found that 1 out of every 4 women over the age of 18 is a mother. 93% of moms across the network check Instagram on a weekly basis and 68% of them check it daily (with the average mom checking 6 times a day). The study found that 56% of moms find product information on Instagram and a huge 78% take action from business posts. It was shown that in the US, "ads shared from department stores convert 2.8x more often among m oms, with retail, apparel, and accessories ads comverting 2.1x more often". Instagram is great for targeting moms!
Last Saturday marked one year since Twitter released Periscope and now they have 110 years of live streams watched daily and had over 200 million broadcasts since the launch last year. Facebook Live and YouTube Connect are joining in as competitors to Periscope's live streaming and it will be interesting to see how these giant releases affect the landscape of the technology.