Google Announces “Real-Time Ads” So Marketers Can Jump On The Next Left Shark Moment

Google announced that they are going release real-time ads to allow brands to instantly change their ads in line with events that happen in real-time. Only a select few brands have access to this new feature, but Google plans on rolling it out even more over the next few months. They want brands to be able to run campaigns that tie in with big events that consumers may have experienced such as the "left-shark" in Katy Perry's Super Bowl performance.