Bing Ads Updates Keyword Planner With Impression Share Comparisons And More

Bing Ads released an update to their Keyword Planner that includes four new features. These features include "more competitive insights and benchmarking, customizable ad group and keyword bids, a new source for keyword suggestions, and time range customization up to 24 months for keyword search volume". The new competitive insights allows you to see your relative impression share for suggested keywords in comparison to competitor domains through the Compare to Competitor Domains insights. Bids can now be changed on the ad group and keyword level to see estimations on changes to max CPC. The new source for keyword suggestions is your landing page, which can now be plugged into the Keyword Planner to have keywords pushed out based on content from the page. The increase of time you can look back from 12 months to 24 months gives a more clear look at seasonal statistics and trends. These updates are only live in the U.S. at this time.