Facebook Ad Spending Continued to Surge in Q4 2015 (Report)

Nanigans, a partner of Facebook, saw large growth in ad spend in the fourth quarter of 2015. They found that their clients ad spending was up 11%, which was a 16% quarter-over-quarter (QoQ) improvement. Overall and mobile video ad spend in the U.S. saw 41% and 44% improvements QoQ, respectively. Overall and mobile video ad spend outside the U.S. saw 86% and 94% improvements QoQ, respectively. The number of advertisers using dynamic product ads went up by 210%. The most impressive statistic was that global CTRs were up 17% QoQ and 62% year-over-year. To see some more of the stats, check out the title link