Yahoo Has BrightRoll and Gemini News

Yahoo has claimed that by bringing together the strengths of themselves and their recent acquisitions, they will make the digital advertising process a lot simpler. They acquired BrightRoll last December and have been working to improve upon the toolkit it already has as well as integrate it with their ad services. Gemini updates have allowed for improved retargeting. Yahoo's Preferred Partner Program allows for advertisers to connect with ad tech and service providers as well.