Google’s Universal App Campaigns Now Available To All Advertisers In AdWords

Google is releasing their all-in-one app campaigns to any Android developers worldwide. These universal app campaigns let marketers advertise across search, YouTube, the Google Display Network, and AdMob. As mobile app advertising has grown over the last couple years, Google has been working to offer more options to these advertisers through new add-ons and connecting all of their platforms for universal advertising campaigns.