Facebook has gone from 2 million advertisers to 2.5 million advertisers in just 7 months! Facebook has added a few things to improve the advertising experience for advertisers using their platform. They have improved their brand awareness optimization to better help advertisers promote their brand to Facebook users. They also have a new system called Target Rating Points (TRP) Buying which allows advertisers to plan campaigns across both TV and Facebook with a total TRP target across the two platforms. They have also improved their mobile polling platforms to test the effectiveness of advertising campaigns.