Halloween Tricks and Treats for Digital Marketers

October is almost here which marks the beginning of the holidays! First up on our list is Halloween. Last year, over $7.4 billion was spent on costumes, decorations, candy, parties, DIY projects, and other Halloween related items and activities. It is expected that about $2.5 billion will be spent on candy alone this year. With all of this money floating around, it is important for advertisers to have their sites and search links set up for easy navigation to Halloween goods. Last year, Halloween searches grew 1052% on Bing Ads and the number of searches will likely grow again this year.