New Video Lab Tackles Ad Blocking

Unruly has opened a new video lab to help advertisers deal with the current trend of internet users to use ad blockers. Unruly's Future Video Lab provides people with data about the online video ecosystem as well as what practices to use in order to reach your target audience. Their goal is to face the challenges of ad blocking and work together with others in order to improve advertising strategy and quality. They have even partnered with the University of South Australia to find academic approaches to the issues that are currently being faced.