Clickthrough Rate (CTR) Benchmarks: How Do You Compare?

Today, we have a report on CTR benchmarks in the same five industries as previous articles; the industries include retail, finance, travel, auto, and telecom. The area with the highest CTR was the 'gifts' sub-category in the retail industry at 16.4%. The lowest CTR was found in the finance industry by the middle-tier advertisers under the 'financial planning' section at 1.7%. The lowest average CTR as an industry was shown in the auto industry with an average of just under 4%. Check out the chart made by The Search Monitor to see even more information!