The New Google Local Search Display

Google has been pushing a lot of changes to local search and the display of searches over the last month. One of those things is the reduction of 7-pack local search results to 3-pack results. Searchers can click to see more results, but they don't display otherwise. There has also been an increase in the number ads above search results on mobile search pages. Some other changes include the removal of phone numbers from the results page, removal of review stars, a large map added, and removal of photos from most search results. A lot of these changes push the need for local businesses to use paid advertising to maintain the same visibility that they had from SEO alone before.