The Search Monitor Releases Average Ad Rank By Industry

The Search Monitor released a chart displaying ad rank by both top-tier and middle-tier advertisers in five different industries (retail, finance, telecom, travel, and auto). This chart shows that the top-tier advertisers with access to more information, larger budgets, and more competitive research had better rank than middle-tier advertisers in almost every category. The best ad rank was found under top-tier advertisers in the telecom industry under 'cable and satellite services'. The worst rank for top-tier advertisers was in retail industry under 'clothing'.