Study: Position 1 In Search May Get Fewer Clicks Than Position 2 With Rich Snippets

With new addition of rich snippets through structured markup, people in position 2 may get more clicks than people in position 1 of the search results. These rich snippets could have added stars, videos, images, etc. through good use, which can lead to as much as a 61% click capture rate in position 2 as opposed to a 48% click capture rate found in position 1.