Will Social Signals Edge Out Backlinks and Keywords?

A few days ago, we posted an article discussing how minutely social signals affect search ranking. A recent study done by Searchmetrics has shown that to be otherwise. The study was close to 80 pages and the sourced article summarizes a few of the key points behind it. The study covers key search ranking factors of 2015, how these factors developed over the years, and insights and benchmarks to improve your search results. Social signals are growing more important as social media is growing larger and becoming more involved in business to customer relations.