The State of Search Marketing 2015

This piece is a bit old, but it is worth a look if you haven't already seen it. The piece features an infographic that covers the state of the search industry as of March of this year. It ranges in information about SEO, PPC, Brands, search ranking, etc. The infographic discusses how while organic search should be a priority, paid search should not be overlooked as it holds a huge part of customer clicks.